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Jade Goody - or perhaps not...
Pity Jade Goody, forever branded a racist and a bully. Pity Jade Goody if you must, but not for her xenophobia or her inability to deal with the inse...

Today's Metrosexual – He's just dandy with more lifestyle choices
Awarded the ultimate accolade of ‘Word of the Year’ by the American Dialect Society (only in America could you find the Word of the Year), metrosexual...

One of the Most Overworked and Misunderstood Words
How many times have you been called into a strategy meeting, only to find yourself bored rigid by endless arguments about detail? The fact is that ...

One Size Does Not Fit All
We all make judgements in seconds. It could be someone’s appearance. It could be the moment they open their mouth. It doesn’t take long to make ...

The Ostrich Syndrome
Don’t bury your head in the sand – deal with it. Every time. Whatever the story... Of course we don’t want things to go wrong. None of us wants t...

Make an Exhibition of Your Company
It doesn’t matter what business you are in or what size of business you have, if you are an exhibitor at a trade show, you will all have one thing in ...

Which came first? The PR guy, or the advertising guru?
Arguably, there has always been a bit of a love-hate relationship between the advertising and PR professions. Maybe it’s due to the different kinds...

Absolute Clarity
We chose the name of our company with care. We wanted a name that would convey with absolute clarity what our years of experience had taught us: that ...

Dude - Where's My Free Speech?
To anyone who is genuinely committed to free speech and extending communications – and that especially includes those of us who work in Public Relatio...

Positioning your PR for Improved Results
Do you want to break out of the ‘press release mentality’ that typifies so much of the relationship-damaging tension that can exist between client and...

All's Fair In Love, War And Internet Marketing - Or Is It?
A marketing miracle or thinly veiled attempt to hijack your identity In the ever expanding global marketplace that is the Internet, how can compani...

If You Want to Win a Contract - Try Saying Please
Good manners cost nothing, bad manners cost business A survey by Cambridge based public relations company, Real Public Relations, has revealed that...

Real Media Relations
Every PR company ranks media relations high among the services they offer to clients. However, for far too many PR companies, media relations means no...