Few
areas of Public Relations are more important to a client than media
relations.
Having a solid brand profile
across a wide spread of media is (and should be) the gold standard by
which any self respecting Public Relations campaign should be
judged.
Every Public Relations company claims to
have dominion over the media. If that is the case, then why
are so many journalists bombarded with dross?
So
rather than make the same empty “we love journalists and they love us”
claim, here are three facts.
- One of our
partners was a journalist
- We write a
weekly Personal Finance page for a regional
newspaper
- We write a triple page spread
for a quarterly business magazine
We
think like journalists, we write like journalists and rather like the
cream in a pint of milk, our stories rise to the top!
But there’s more to media relations than writing compelling
stories. We also coach clients to perform well in radio and
television interviews. Journalists don’t want to talk to us; they want
to talk to you. So we help you get the most out of the
encounter.
Here’s another skill that many Public
Relations communications companies seem to ‘overlook:’ Crisis management. What happens
when it goes wrong and journalists don’t just want your story, they want
your hide? We can (and we have) been able to help clients
emerge with their businesses and reputations
intact.
