Our
take on media relations is as straightforward as it is
effective. We know what works. We know what makes a
good story and we always deliver what we promise to
journalists.
When we discuss media relations with a
client our preferred position is to under promise and over
deliver. Too many PR companies do the reverse which
inevitably leads to one outcome – disappointment. Disappointment for
both the client and the journalist. Is it any wonder that so
many journalists have so little regard for PR as an
industry?
We are different. Really we
are. First of all, we are our own fiercest critics and we
accept that the negative perception of public relations among
journalist means that we have to work harder and be utterly
reliable.
Secondly, and here’s the proof of the
pudding, we write a weekly Personal Finance page for a major local
newspaper. How many editors can you think of who would
entrust a PR company to deliver a full page of editorial week in and
week out?
Here’s another difference. We
read the media that is key to our clients – both trade and
vertical. We get to know the issues, the journalists, the
competition. Then we create a compelling proposition and we
deliver on it.
If a client has a story worth the
attention of the Financial Times, then we will do our utmost to make it
happen. Some of our clients don’t require national coverage
so we concentrate our fire power and expertise in other
areas.
Underpinning our practice on media relations
is the following: “We can’t make something out of nothing.
But we can make more out of
something.”
For more information,
please contact Real PR on 01223 492130 or email info@realpublicrelations.com
