The old maxim that ‘cash is
king’ is never
more true than it is for young companies. Another inescapable
truth is that companies need the oxygen of publicity to help them reach
a level of prominence, build their brands and develop their
reputations.
Recognising this, and in an effort to
give start ups access to long term, affordable professional public
relations support, Real PR Consultants LLP has introduced a low fixed
fee for start up companies in return for an equity
stake.
“Young companies really are caught between a
rock and a hard place,” says Steve Greenhalgh, a partner with Real
PR. “On the one hand, they need to focus their cash on
developing products and services and on building a strong internal
team. But at the same time they must create a share of voice to
establish their credentials in the industry and among their customer
base.
“That’s why a fixed low fee in return for an
equity stake makes perfect sense. It is essential that young companies
establish themselves as quickly as possible and marketing makes a huge
contribution to this process. It’s really about Real PR being
willing to share the risk.”
Vital marketing activity
is sometimes pushed to one side by young companies which face many
competing demands on their cash resources. This is frequently
compounded by feeling that professional marketing support is beyond
their reach. However, young companies are as aware as anyone
else that in order to punch above their weight in an aggressive market
place robust marketing activity is vital.
“The low
fee for equity solution gives start up companies the marketing support
they need to position themselves squarely in front of the media, key
influencers and crucially, customers,” says
Steve.
For more information, please
contact Real PR on 01223 492130 or email info@realpublicrelations.com
