The old maxim that ‘cash is king’ is never more true than it is for young companies. Another inescapable truth is that companies need the oxygen of publicity to help them reach a level of prominence, build their brands and develop their reputations.
Recognising this, and in an effort to give start ups access to long term, affordable professional public relations support, Real PR Consultants LLP has introduced a low fixed fee for start up companies in return for an equity stake.
“Young companies really are caught between a rock and a hard place,” says Steve Greenhalgh, a partner with Real PR. “On the one hand, they need to focus their cash on developing products and services and on building a strong internal team. But at the same time they must create a share of voice to establish their credentials in the industry and among their customer base.
“That’s why a fixed low fee in return for an equity stake makes perfect sense. It is essential that young companies establish themselves as quickly as possible and marketing makes a huge contribution to this process. It’s really about Real PR being willing to share the risk.”
Vital marketing activity is sometimes pushed to one side by young companies which face many competing demands on their cash resources. This is frequently compounded by feeling that professional marketing support is beyond their reach. However, young companies are as aware as anyone else that in order to punch above their weight in an aggressive market place robust marketing activity is vital.
“The low fee for equity solution gives start up companies the marketing support they need to position themselves squarely in front of the media, key influencers and crucially, customers,” says Steve.
For more information, please contact Real PR on 07779 129193 or email info@realpublicrelations.com
